A review of the award values of the McDonald's program compared to Chik-Fil-A provides insights into the McDonald's strategy to drive behavior and optimize ROI, McDonald's is rolling out their Rewards program, so as part of our Loyalty Program Examples series, I wanted to take a quick look at how it compares to other fast food programs, in this case, Chick-Fil-A One. McDonald's is usually not the first but rather takes the time to learn from competitors, coming in later in to outflank them with an informed strategy.
McDonald's is rolling out their Rewards program, so as part of our Loyalty Program Examples series I wanted to take a quick look at how it compares to other fast food programs, in this case Chick-Fil-A One. McDonald's is usually not the first, but rather takes the time to learn from competitors, coming in later in to outflank them with an informed strategy.