Author: martechnology

When it comes to technology, almost nothing is built to last. Next year there will be a new app or an enhanced version of a current one. That’s because by... Read More

When it comes to technology, almost nothing is built to last. Next year there will be a new app or an enhanced version of a current one. That’s because by... Read More

Today, one of my main projects is growing and maturing Darktrace’s Federal Division, which launched earlier this month. I am very excited to be bringing AI-based cyber defense capabilities to... Read More

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, click-throughs, and conversion rates; yet there is an underlying metric... Read More

Srivatsan Mohan from Empuls talks about the criticality of data privacy and compliance in today’s digital world and how Empuls prioritizes them for its customers. 1. Tell us about yourself and... Read More

At the speed that most sales organizations move these days, Sales Operations and Marketing Operations are constantly being asked to update their lead routing rules. Sales reps are rightfully very... Read More

Advances in technology like AI haven’t really caught up with the construction world. Very large infrastructure is still managed using outdated methods, like homegrown spreadsheets. Aurigo Software is the single... Read More

Interactive visual content The demand for interactive content online continues to grow exponentially. Platforms such as YouTube for video content, WordPress for blogs, or Instagram for photos are in widespread usage.... Read More

1. Could you tell us more about your role at ChannelAdvisor? As Director of Information Security, I’m responsible for developing and executing all security-related strategic initiatives, such as our SOC 2... Read More

In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging customers, and building... Read More