Channels: Websites, apps, mobile devices, social media platforms, search engines, email, and even text messages are all part of the digital marketer's toolbox.
Goals: Similar to traditional marketing, digital marketing aims to reach a target audience, engage them with the brand, and ultimately convert them into paying customers.
Advantages: One of the biggest benefits of digital marketing is its measurability. Unlike traditional marketing methods, digital campaigns can be tracked and analyzed to see what's working and what's not. This allows marketers to optimize their campaigns for better results