As testing becomes more challenging and replete with diverse-goals in the face of the huge tide of new data and devices, there would be new parameters that will get underlined. It would not be enough to test an app or product just for functionality. It would need to have relentless customer empathy. There would be a big thrust now on making sure that whatever is being tested is not intrusive but at the same time is something that amplifies the experience and plays well on context.
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