Geographically, the Thermochromic Materials Market is segmented into APAC, Europe, North America, and the Middle East & Africa. Europe was the largest market for thermochromic materials, which accounted for largest share, in terms of value in 2018. The thermochromic materials market in Europe is segmented into Germany, France, the UK, Italy, Spain, and Rest of Europe. The growth of the thermochromic materials market in the region is attributed to the demand from the packaging and printing & coating end-use industries. The smart packaging industry in the countries of Western Europe, including France and the UK is growing rapidly, which is fuelling the demand for thermo chromic materials.