How To Win Friends And Influence People with NICHE MARKETING in 2021-22?

You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Believe me, it's so much easier and profitable to market to a smaller portion of the market (just think how many people there are in the world!) than to try to be all things to all people. And you'll be amazed to find out that you actually open yourself up to possibilities that would not have come up had your focus been all over the map.
Next let me say that lots of new business owners struggle with this issue. All you want to do is give your gifts to the world, and making decisions that make you feel as though you are saying "no" to a segment of the world may not feel right to you.But by choosing to focus on a certain segment of the population, you are ensuring that your work actually gets out there, and you will be astounded at what comes your way.
For example, even though my niche is solo professionals, once I started defining my offerings for and to coaches/consultants, my business took off. Currently, I have about 50% coaches, and 50% other solo professionals as clients. Once I started focusing my marketing efforts on my niche, all these other potential clients (who are not specifically coaches/consultants) showed up. I promise this will happen for you. You just need to keep putting your work out there, just in a focused and consistent way.

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How To Win Friends And Influence People with NICHE MARKETING in 2021-22?

You might be afraid to choose a niche for your product or service. I know there can be the fear that you're limiting your business if you narrow your niche down too much, but that simply isn't true. Believe me, it's so much easier and profitable to market to a smaller portion of the market (just think how many people there are in the world!) than to try to be all things to all people. And you'll be amazed to find out that you actually open yourself up to possibilities that would not have come up had your focus been all over the map.
Next let me say that lots of new business owners struggle with this issue. All you want to do is give your gifts to the world, and making decisions that make you feel as though you are saying "no" to a segment of the world may not feel right to you.But by choosing to focus on a certain segment of the population, you are ensuring that your work actually gets out there, and you will be astounded at what comes your way.
For example, even though my niche is solo professionals, once I started defining my offerings for and to coaches/consultants, my business took off. Currently, I have about 50% coaches, and 50% other solo professionals as clients. Once I started focusing my marketing efforts on my niche, all these other potential clients (who are not specifically coaches/consultants) showed up. I promise this will happen for you. You just need to keep putting your work out there, just in a focused and consistent way.

Leave a Reply

Your email address will not be published. Required fields are marked *