In a hypercompetitive market, particularly for digital entities, ensuring higher customer satisfaction is easier said than done. But like Napoleon Bonaparte, Abhiraj Bhal, Urban Company CEO & other Co-founders believed that nothing is impossible, howsoever daunting a task seems.
As a company in the home services segment, it takes just one unhappy customer to make things difficult in satisfying other customers. Considering this scenario, Abhiraj Bhal believes that a proactive approach can help resolve even the toughest challenges. Among other elements, proactivity extends to reaching out to customers who may not have used Urban Company’s (erstwhile UrbanClap) app-based services in a while.