iTech Series Unplugged Interview with Dina El Banna: Insights on Marketing and Sales

In our latest iTech Series Unplugged interview, we had the pleasure of speaking with Dina El Banna, the Senior Director of Sales Excellence at Avaya. Dina shared her extensive knowledge on various facets of marketing and sales, including go-to-market strategies, decision-making processes, and customer retention. Her insights offer valuable guidance for marketers and sales professionals aiming to enhance their strategies and achieve sustainable growth.

Why is Alignment Between Marketing and Sales Crucial?

Marketing and sales alignment is essential for driving business success. When these two functions work in tandem, they create a seamless customer journey, from awareness to purchase and beyond. This alignment ensures that marketing efforts generate high-quality leads that sales can effectively convert into customers.