Managing data by collecting and collating personal information is simple — but with every active user, comes a host of inactive duplicates. This happens when existing users cannot recall passwords or email addresses, and create new accounts. While companies can track these repeats with Extract, Track, and Load (ETL) systems, they cannot ensure accuracy while merging data from multiple channels. This is why we stepped in to create an accurate statistical trail, managed by machine learning, to transfer unique leads into a new data set. Now, organizations can access duplication-free data to derive accurate insights with every registration with our master data management solution.
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