According to the reports, the worldwide Neuromarketing technology market size is anticipated to reach USD 100 million by 2023, expanding at a CAGR of 12% between 2017 and 2023. Neuromarketing is the use of neuroscience in everyday market operations in order to detect and analyze customer behavior and perception based on cognitive and emotional responses to marketing inducements. The initial stage in neuromarketing is to gather information on how the target market would react if a new product entered the market. Neuroscience is useful in analyzing and researching customer perceptions, and it has played an important role in improving consumer behavioral predictions. Neuroscience enables research and marketing organizations to focus and tailor their services to meet the needs of their customers. Accurate product placement may be created with the aid of neuroscience to access the customer's brain processes.