The global nutraceuticals market hit USD 443.1B in 2023 and is projected to reach USD 684.2B by 2031, growing at a 5.58% CAGR. Rising health awareness, lifestyle-related diseases, and e-commerce growth fuel demand. North America leads due to high obesity and diabetes rates.

Rising consumer awareness of healthy living, especially among aging populations, is driving demand for health supplements. The increase in lifestyle-related chronic diseases highlights the importance of preventive care through nutrition. Meanwhile, e-commerce growth makes nutraceuticals more accessible than ever.