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UrbanClap rebrands itself as Urban Company to focus on horizontal gig marketplace

UrbanClap rebrands itself as Urban Company to focus on horizontal gig marketplace

Submitted by • September 2, 2020 www.livemint.com

UrbanClap
NEW DELHI : In a rebranding exercise, home services startup UrbanClap on Thursday said it will now be known as Urban Company as it repositions itself into seven key verticals capturing the company’s ambition to become a horizontal gig marketplace and expand its global footprint to Australia and Singapore.

“We now have a bouquet of services so it was important to have a mother brand or an umbrella brand which can house all these sub brands. Urban Company will be our brand forever for all markets and geographies now," said Abhiraj Bhal, co-founder and CEO Urban Company in an interview to Mint.

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