While recruiting, the main task of a recruiter involves getting in touch with potential candidates and, one of the most common methods of getting in touch with candidates is e-mail.
Mass Mailing basically means sending out the same email to many people at the same time.
During the recruitment process mass mailing has several benefits and we will discuss them in this article and also check out how we can prevent your emails from landing up in their spam folder.
Here are a few benefits of using mass mailing:
• Advertising Vacancies
• Inviting a Large group of Candidates For Interviews
• Rejecting a Large Group of Candidates
• Share & Explain the Interview Process
• Marketing tool used for Clients