Personalized Loyalty Programs like 7-Eleven's 7Rewards drive higher ROI through relevance. Learn how to elevate performance with powerful personalization. Loyalty Programs succeed based on their ability to tailor offers, point-earning opportunities, and/or rewards based on the member’s behaviors and interests. The personalization can take place at a segment level, grouping similar members and customizing accordingly, or at the individual level based on Artificial Intelligence and Machine Learning.

While it is a heavier lift from a technology standpoint, the benefits are significant vs one size fits all schemes because the incentives can be structured much more surgically, and test/learn can be applied to optimize. 7-Eleven’s 7Rewards program has over 55 million US members, and has rocketed to the forefront of the loyalty arena with their innovative program. A big part of that is based on personalization of the experience across all channels.

Personalized Loyalty Programs like 7-Eleven's 7Rewards drive higher ROI through relevance. Learn how to elevate performance with powerful personalization. The benefits are significant vs. one-size-fits-all schemes because the incentives can be structured much more surgically, and test/learn can be applied to optimize. 7-Eleven’s 7Rewards program has over 55 million US members and has rocketed to the forefront of the loyalty arena with its innovative program. A big part of that is based on personalization of the experience across all channels.